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Shopping centre and malls to buy or sell, and which should be considered for investment


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Shopping Centre - Purchase Or Sale Of Shopping Centres And Shopping Malls In Germany

Shopping Malls and Shopping Centres to buy or sell in Germany

The shopping mall is a large shopping centre with a variety of retail shops and services, and it forms a complete unit which is often operated by the owner managing operations centrally. The shopping centre has become increasingly popular with institutional investors, due to the fact that the volumes of buying prices are high and held by the tenant under the tenant diversification. This is safeguarded according to cash flow. The majority of shopping centres are located in the inner cities, but they are also found in parts of the city and outlying areas. The benefit of the shopping centre to users or tenants is that every customer who comes looking for a specific type of shop is a potential customer for all other types, too. Frequency of customers is known as an important factor for shopping malls and shopping centres. If there is no adequate mix of industries, customers look to specialty shops elsewhere, and the shopping centre loses its appeal. It is important that a shopping centre remain aware of trends and respond to them. The shopping in the shopping centre has a high customer-frequency representing an experience. It is important that the floor plan design is considered carefully, so that goods can be optimally presented. A shopping centre cannot be defined by an exact measurement of areas; however, according to general practice, it consumes usually 10,000 square meters of retail space to form the shopping centre. The success of a shopping centre depends not only on the mix of industries but also heavily on the communications or marketing strategies and techniques of shopping-centre management. The shopping centre must have good transport access and adequate parking space. Site selection is based on the population’s buying power (the number of people relative to their income) and the competition from other retail shops or shopping centres in the area. For this reason, a thorough site and market analysis of the macro-situation is essential before investment. A central index should also be determined at this stage, and estimates of the catchment area must be realistic. Demographic trends also need to be assessed, and a needs analysis made for emerging retail areas. The analysis follows the same pattern as required for inner-city retail stores.

Facts to analyse:

  • Purchasing power index
  • Sales figures
  • Real estate index
  • Chain stores
  • Footfall
  • Economic quality of passers-by
  • Location

The usual divisions of  retail real estate are as follows:

1-Location: principal business location in the centre of the city with high pedestrian traffic.

1a-Location: section of business areas with the highest footfall and largest retail stocks.

1b-Location: on the border of the 1a-position, lesser foot traffic, road linkages

1c and 2a-Location: significantly reduced footfall, primarily retail and service, stocks loosened with retail space.

City-periphery location: area-intensive forms of businesses, especially shopping centres and specialty shopping markets. Whether located outside the city core areas.

District Centre: the catchment area of an established residential environment.

Scattering layer: individual retail and service establishments, discounted price offers.

The 1a-Location can be subdivided further into 1a-1a-consumer-friendly location. The difference lies in the quality of pedestrian traffic.

Buying and selling guides of shopping malls and shopping centres in Germany

KARODI - the investment property specialist and commercial real estate agent from Germany is available and ready to help for sale or purchase of shopping centres or malls nationwide. In particular, we are active in the cities of Aachen, Bergisch Gladbach, Berlin, Bonn, Dortmund, Dusseldorf, Essen, Hamburg, Frankfurt, Koblenz, Cologne, Leverkusen, Mainz, Munich, Munster, Neuss, Stuttgart, Solingen, Wiesbaden and Wuppertal, or in the territory of the federal states of North Rhine-Westphalia (NRW), Hessen and Rhineland-Palatinate.